Picsart

Founded: 2011
Founders: Hovhannes Avoyan, Artavazd Mehrabyan, Mikayel Vardanyan
Sector: Creative Technology, AI, SaaS

About the company

Picsart is one of Armenia’s most prominent technology success stories and a global leader in creative software. Founded in 2011, the company set out to make visual content creation accessible to everyone, regardless of professional design skills.

The platform offers AI-powered tools for photo and video editing, design, and content creation, serving creators, businesses, and digital communities worldwide. Over time, Picsart evolved into a comprehensive creative ecosystem with hundreds of millions of users across different countries.

Picsart’s journey is particularly significant for Armenia. Starting with strong Armenian roots, the company proved that a startup founded in Armenia could grow into a global brand. Its success has inspired a new generation of Armenian entrepreneurs and positioned Armenia as a serious contributor to the global creative technology landscape.